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In 2010, ATLANCO® saw a glaring need in the marketplace for a provider of high quality, affordable military, tactical, outdoor, and survival gear. The result was the introduction of the 5ive Star Gear® brand Urban Survival Gear. Today 5ive Star Gear® continues to lead the market through innovation and service. Everything we do is a direct result of listening to the consumer and delivering quality goods that are versatile and rugged while consisting of all the features required to get the job done. 5ive Star Gear® is one of the leading suppliers of outdoor gear and personal equipment to military/tactical personnel, outdoor enthusiast, and survivalist. With the thousands that depend on our products daily, the name 5ive Star Gear® has become synonymous with quality, innovation, and service. All of this leading the way for us to introduce Alan Kay, original winner of History Channel’s Alone and survival expert, as the official ambassador of 5ive Star Gear®.